81 | ASK A COACH | What are the Three Best Paid Lead Sources for Buyers and Sellers?

Building strong relationships with clients is highlighted as a crucial aspect of successful sales in the real estate industry. Lisa recommends tailoring the follow-up routine after the initial call based on the lead's response, creating a personalized approach for each client. It is advised to categorize clients based on their specific needs and establish clear follow-up actions to avoid wasting time on unqualified leads.

When it comes to paid lead sources, Google Ads are favored for their control and cost-effectiveness compared to Facebook ads. Additionally, Zillow is mentioned as a valuable source of paid leads, particularly for buyers, depending on the prevailing market conditions. Lisa suggests investing in past clients as a lucrative paid lead source, underscoring the importance of nurturing existing relationships for long-term success.

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