80 | ASK A COACH | What is a Quick and Easy Way to do a CMA?

Key Elements of a CMA:

• Lisa highlights the critical factors to consider during a CMA: bedrooms, bathrooms, square footage, land size, age, and price.

Relational Approach to CMAs:

• Lisa explains her approach to CMAs, which focuses on building confidence and communication with clients.
• Instead of providing written CMAs, she engages in conversations with clients, using her market knowledge to offer a price range and potential property value.

Comparing Active Listings:

• Lisa discusses the importance of comparing active listings to understand competition and maximize property value.
• She explains how analyzing active properties alongside sold and pending listings helps adjust pricing strategies to align with market trends and client needs.

Assisting Clients with Tax Protests:

• Lisa shares her strategy of helping clients with tax protests to expand her sphere of influence and establish herself as an expert.
• She recommends sending targeted mailers to neighborhoods during tax assessment periods, offering opinions of value or assistance with contesting assessments.
• By targeting specific demographics, such as retired individuals on fixed incomes, Lisa demonstrates how realtors can use their market knowledge to attract new clients and provide valuable services.

What's next?
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