83 | ASK A COACH | How do I Land Listings in a Competitive Market?

In this episode, Lisa discusses strategies for securing listings in competitive markets, emphasizing the use of data to provide tailored information to clients instead of traditional printed materials. Key points include understanding property value, target demographics, estimated time on the market, and commission structures. Lisa also shares insights from touring an $89 million property, highlighting the importance of handling sales across all price ranges and investing in staging and marketing efforts. Personal success stories are shared, showcasing the effectiveness of offering remodeling options to enhance a property's appeal.