Why agents struggle to meet their real estate sales goals
Aug 27, 2023
Do you have a goal you're wanting to achieve?
Let me guess, sell X number of houses by the end of the year? Get 2 listings a month? Get 2 more closings before October? Make X $ in commissions each next month?
So, what's stopping you?
Why do agents struggle, feel frustrated, and fail to meet their goals? Why is it so dang hard!
Goals are good to have....right? We need them in order to make progress and achieve...don't we?
I want to offer you a BREAKTHROUGH that will exponentially improve the progress you make toward your goals.
Currently you believe making a goal and focusing on that goal is what helps you achieve that goal. And while this is true in some capacity, focusing on your goal is MOST LIKELY slowing your progress.
You see, when you tell yourself "I want to have consistent success meeting my goal" you're telling yourself AT LEAST two things.
1. I'm not consistent
2. I'm not successful
So what started out as a thought that you intended to be helpful and motivating is creating something different for you.
How do you feel when you are thinking you're NOT consistent and NOT successful?
Generally this creates a feeling of DISCOURAGEMENT.
But wait...you were trying to encourage yourself to succeed, discouragement wasn't your intention.
I know it wasn't!
That's why you've come to the right place today to breakthrough to a new level of awareness where you will learn to intentionally think in a way that will significantly improve progress toward your goals.
When you feel discouraged you are NOT taking action. You start spinning (becoming confused and ineffective), buffer with Netflix, stress eat, brokerage hop, surf the internet for answers etc.
The results you are creating?
You are more likely to have INCONSISTENT SUCCESS. The exact opposite of your goal. WHAT!!!!!???????
Let's do a Quick review:
Circumstance: Your goal (insert your goal)
Thought: I want to have consistent success
Feeling: Discouraged
Action: Inaction, spinning, buffer with Netflix, stress eat, looking for more solutions
Result: Inconsistent success
So then, let's look at how you reach your goal when clearly what you've been doing isn't working.
Follow this 4 step process to generate the RESULTS you WANT!
1. Stop trying to fix your ACTION line, it won't work. You are working too hard to find a new way to reach your goal, the magic "lead generation" source that will be the slam dunk you need, changing to a brokerage that will give you leads and solve your problem. While tactics and actions are an important part of our business, you need to fix your THOUGHT line first, it is generating your feelings and actions. As long as you are telling yourself you're not consistent and not successful you will not show up with the energy needed to make the greatest amount of progress toward your goals.
2. Tap into the FEELING you want to feel when you think about your goal. How would you rather feel about your goal? Maybe EXCITED. Feeling excited would lead to you taking ACTION, removing your pattern of inaction. Daily actions taken from a place of excitement mean you are MORE LIKELY to perform actions that are MORE LIKELY to help you reach and exceed your goals.
3. What would you need to THINK about your goals that would create excitement for you? What gets you excited? This step is the hardest for most people because you try to "thought swap" and "tell yourself" something you don't truly believe. What is a thought you have about your goals that #1 You can believe is true and #2 generates excitement.
4. Energy is everything. You are generating a thought that will create the positive energy you need to wake up and chase those goals I KNOW you can surpass!
Listen to the latest podcast session of Ask A Coach where I was asked a very important question Why would I need a coach?
Listen on Apple Podcasts HERE
Listen on Spotify HERE
Listen on Google HERE
Wishing you all the best this week. ❤️ Coach Lisa Binggeli
What's next?
#1 Join Ask a Coach for FREE on Thursday sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join before October 1st for lifetime access!
